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Brett Rutherford's Bibliography


Management Publications

"“Activity-based costing breaks the traditional mold.” Graphics Network and Printing News , August 2003. 2 pp.

“Aldine Inc. stays in Manhattan to serve ‘want it now' clients.” Printing News, January 19, 2004. 2 pp.

“Anything less than perfection in print production amounts to waste, admonishes NAPL's Tim Dalton.” Book review of The Printer's Guide to Waste Reduction . Printing News , July 16, 2001. 2 pp.

“Are trade associations in the industry effective?” Printing News , April 2, 1990. 2 pp.

“Ask someone who's gone broke how you can stay in business.” Printing News, November 2, 1992. 2 pp.

“Astoria Graphics strikes a win-win deal with Trinity to remain on Varick Street.” Part of ongoing coverage of the banishment of printers from lower Manhattan. Printing News , June 5, 2000. 3 pp.

“Barter for goods and services without cash.” Printing News , March 2, 1992, 2 pp.

“Be your own time manager, get the most out of your day.” Printing News , September 2, 1992.

“Busy Manhattan newspaper printer crosses East River to spacious new home in Brooklyn.” Printing News , May 28, 2001. 3 pp. with photographs by BR.

“Changes and benefits of the 1984 tax laws.” Printing News, November 17, 1984.

“Companies' security can be safeguarded.” Printing News, October 13, 1984.

“Con artists in the graphic arts.” (Two Parts) Quick Printing Magazine, April and May 1980.

“Coping with the mad, mad business world [irrational bosses and customers].” Printing News, June 3, 1991. 2 pp.

“Copyright infringement fear is burdening the copy shop.” Printing News, February 3, 1992. 2 pp.

Cost Watch At Average Litho: A Case Study in Cost Reduction . First edition, 1979. Co-author with Charles Alessandrini. BR edited second edition, revised, 1984; reprinted 1987. 38 pp. National Association of Printers and Lithographers.

“Digital design business practices help designers and printers get it right,” Book Review, Printing News , October 15, 2001, 1 p.

“Don't let desktop publishing cancel small shop creativity.” Printing News, March 4, 1991. 2 pp.

“End the year by getting rid of your obsolete hardware.” Printing News, December 7, 1992. 2 pp.

“Everything you wanted to know about printing brokers–but were afraid to ask!” Printing Manager, June 1981.

Forms Control Program. Co-author with Charles A. Alessandrini, National Association of Printers and Lithographers, 1977. A binder of camera-ready internal control forms for printing companies.

“Four print buyers pull no punches counseling Metro printers for AGA.” Printing News, October 22, 1988.

“Generous acts that win loyalty.” Printing News, December 17, 1990. 2 pp.

“Give a book a new look and please a client.” Printing News, October 5, 1992.

“How printers met the challenge of waste and spoilage.” National Association of Printers and Lithographers and American Printer, 1979.

“How plans to be the web superstore for printers.” Printing News , November 1, 1999. 2 pp.

How to Establish and Implement a Plant-wide Safety Program. A monograph on the organizational aspects of a safety program. National Association of Printers and Lithographers, 1975. 24 pp.

“How we beat spoilage.” National Association of Printers and Lithographers, 1978.

“If we cannot work harder, how will we produce more? [pointers on productivity].” Printing News, August 3, 1992. 2 pp.

“Information management for the printing plant.” National Association of Printers and Lithographers, February 1986.

“Isn't it about time for a business bill of rights?” Printing Manager, January 1979.

“Just enough paper, just in time, would make printers and publishers happy, experts tell APPM executives.” Describes “supply chain initiatives” in paper purchasing. Printing News , April 3, 2000. 2 pp.

“Keep computer plans realistic.” Printing News, November 4 1991, 2 pp.

“The long & short (runs) of self-publishing.” Feature on printers who specialize in short run books. 3 pp.   Printing Manager, November/December 1992.

“Management or leadership: you need both.” Printing News, May 6, 1991. 2 pp.

“Management Plus award winners display the right stuff.” Printing Manager, March/April 1988.

“Management's mid-life crisis: hazards of career plateaus.” Printing News. November 4, 1989. 2 pp.

“Managerial burnout can lower your company's effectiveness.” Printing News, April 2, 1990. 2 pp.

“Many paths lead to success with Management Plus winners [Company profiles.]” Printing Manager, May/June 1986.

“Merge, sell, shut down or just keep on printing? AGC Forum helps printers determine their future.” Printing News On-Line , February 14, 2000.

“The millennial yawn: Y2K comes as printers just keep on printing.” Printing News, January 17, 2000. 3 pp.

“Mergers: they're relentless but not inevitably disastrous.” Printing News, October 7, 1989. 2 pp.

“Metro area technology leaders make bold to go where few printers have gone before.” Printing News, April 3, 2000. 5 pp.

“New versus used presses.” Printing Manager, November/December 1984.

“New Jersey, Long Island printers face new area code confusion.” Printing News, January 3, 2000. 3 pp plus sidebars.

“New York printing unions make offer to fight for a Big Apple printing district.” Printing News , August 9, 1999. 2 pp.

“Off-the-shelf software for small graphic arts firms.” Printing News, December 3, 1990. 2 pp.

“Overview of waste and spoilage in the bindery.” National Association of Printers and Lithographers and American Printer, July 1986.

“PIA Manual points to need for more emphasis on safety.” [Book review.] Printing News, January 8, 1990. 2 pp.

“The plus behind Management Plus [Profiles of award winning companies.]” Printing Manager, March/April 1987.

“The press decision: web or sheet.” Three-part series, Printing Manager, May/June-September/October 1984.

“Printers and controllers need a common language for better cost control.” NAPL Management Bulletin, 1978.

“Printing buyers pull no punches counseling metro printers.” Printing News, October 22, 1988. A panel of printing buyers talks about buying in New York versus using out-of-town suppliers.

“Quality remains graphic arts' missing ingredient.” Printing News, August 5, 1991, 2 pp.

Reports to Management. A monograph on the use of Management Information Systems reports. Co-authored with Charles Alessandrini,  c. 1979. BR prepared new edition for 1987 release by National Association of Printers and Lithographers.

“Resistance to learning holds small printers back.” Printing News, July 6, 1992. 2 pp.

“Secrets to success in battling waste and spoilage.” Printing Manager, September/October 1985.

“Suggestion systems — a proven way to cut your costs while improving productivity.” National Association of Printers and Lithographers, January 1987.

“Small printers have the edge in surviving the Nineties.” Printing News, January 6, 1992.

“Take nothing for granted: certainly not the air you breathe.” A review of present concerns about indoor air pollution. Printing News, October 21, 1989.

“Time management is the next frontier in productivity.” Printing News, November 18, 1989.

“Wastewater regulations: another deluge of federal interference?” NAPL Management Bulletin, March 1979.

“We're drowning in printing [the printed word is more in evidence than ever.]” Printing News , September 7, 1992. 2 pp.

“What will we print if people can't read: America's literacy crisis.” Printing Manager , September 1980.

“When lying becomes business as usual, truth must serve as the business plan.” Printing News, June 7, 1999. 2 pp

“Why do small printers go out of business?” NAPL Management Bulletin, 1979.

“Why nothing works.” Printing Manager, May 1979.


WorkPLACE Communications Course. A training course on basic language, reading and writing skills for the graphic arts workplace. Consists of student workbook and 500-page instructor's manual. Published by National Association of Printers and Lithographers, 1993.

Meeting or Exceeding Customer Expectations. A monograph for graphic arts trainers reviewing dissertations, literature and resources on the topic of customer satisfaction. Published by Association for Graphic Arts Training, Rochester NY. 1992.

“The printing industry's training crisis.” Printing Manager, two-part series, July-August 1981.

“Sales or technical backgrounds — which should you seek in trainees?” Managing Print Sales, December 1990. 4 pp.

Personnel Management

“Can you be objective when you interview sales candidates?” Managing Print Sales, August 1985. 2 pp.

“How to comply with wage-hour laws.” National Association of Printers and Lithographers, 1979.

“How to hire a salesperson.” Managing Print Sales, March 1985. 4 pp.

“Industry's nastiest secret: employee theft.” Printing News, November 5, 1990.

“Job descriptions for marketing managers.” Practical Marketing for Printers, June 1987. 4 pp.

“Managing salespeople who have reached their career plateaus.” Managing Print Sales, two-part series, October-November 1985.

The NAPL Guide to Graphic Arts Job Descriptions. Co-authored with Don Merit. National Association of Printers and Lithographers, 1986. A comprehensive collection of graphic arts job descriptions.

“New way to handle those delicate performance reviews.” Managing Print Sales, December 1985 4 pp.

“Sales or technical backgrounds – which should you seek in trainees?” Managing Print Sales, June 1986. 4 pp.

“Sales training–the problem that won't go away.” Managing Print Sales, two-part series, November-December 1986. 8 pp.

“Sales  supervision — what you do and say affects sales force performance.” Managing Print Sales, October 1986. 4 pp.

“What are the best incentives to offer salespeople?” Managing Print Sales, March 1986. 4 pp.

“What does a marketing manager do? The need for job descriptions.” Practical Marketing for Printers, December 1990, 4 pp.

Three Books

In what has to be a publishing record, The Poet's Press published three books over the New Years' weekend. First up is the huge 208-page new collection of Brett Rutherford's The Gods As They Are, On Their Planets. This is available as a free PDF on this site, or can be ordered from Our NEW ON-LINE BOOKSTORE. The Providence-based poet has included in this book all the poems he has written and revised since his last big collection, Poems from Providence. CLICK HERE TO READ THE PDF

The second new book is the expanded third edition of Brett Rutherford's landmark poetry collection, Whippoorwill Road: The Supernatural Poetry. This extraordinary 272-page paperback contains all the poet's supernatural poems, including more than 70 pages of new poems since 1998. Praised by Robert Bloch and Ray Bradbury, these poems may be the best supernatural poems of the 20th century. Now you can read the entire PDF free on this site, or order the print edition from our NEW ON-LINE BOOKSTORE. To READ THE PDF, CLICK HERE.

The third new book is the expanded second edition of Brett Rutherford's biographical play, Night Gaunts: An Entertainment Based on the Life and Writings of H.P. Lovecraft. The book also includes a number of "ceremonial" poems written to be read at H.P. Lovecraft's grave in Swan Point Cemetery, Providence. The play has been performed twice at The Providence Athenaeum, and was recently adapted as a radio play by New England Institute of Art in Brookline, Mass. You can order the print edition from our NEW ON-LINE BOOKSTORE. To read the PDF, CLICK HERE

The Death of Jocasta The Writer's Circle of Providence selected Brett Rutherford's dramatic scene, "The Death of Jocasta," for a staged reading in April 2004. This reading was at Alumni Hall at Brown University, with a cast of professional actresses and students. The scene, in blank verse in ancient Greek style, is written to be inserted in Sophocles' Oedipus Rex. In the Sophocles original, Queen Jocasta does the "proper" thing by committing suicide offstage when she learns that she has been married to her own son for twenty years. Rutherford's drama is a feminist exploration of Queen Jocasta's dilemma. In this version, she does not commit suicide: she is put on trial and condemned by the women of Thebes, and offers up a spirited self-defense. This small play had a tremendous impact on its audience, many of whom mistook it for a translation.

Printing History & Literature Lecturer Brett Rutherford has written articles and book reviews on printing history and is a book collector. He has given lectures for the John Russell Bartlett Society at The Providence Athenaeum, Brown University, and The Providence Public Library on "Elbert Hubbard and the Roycrofters," "Poe and Mrs. Whitman," and "Illustrated Editions of Edgar Allan Poe." At the Athenaeum, he has lectured on Edgar Allan Poe and Sarah Helen Whitman, and has read his supernatural poems there in a series of annual Halloween readings.
For the last two years, Rutherford has been a guest lecturer at New England Institute of Art (AI) in Brookline, Mass, where he has presented on H.P. Lovecraft and Edgar Allan Poe.

Classical Music Connections An avid collector of classical music and an occasional composer of keyboard music, Brett Rutherford has helped The Providence Athenaeum establish Rhode Island's best and most accessible circulating library of classical CDs. He has donated his entire collection of 4,000 CDs, ranging from Chinese opera to 20th century music, to be the foundation of the new circulating collection. He hopes to organize programs and lectures that will help re-establish the historic link between literature and art music. This collection also has a strong emphasis on American music.

Brett Rutherford also writes program notes for the invitational chamber music concerts given by pianist Varda Lev, and for the concert series of The Rhode Island Chamber Music Society.

The H.P. Lovecraft Friends Group To foster local and international interest in H.P. Lovecraft and his Providence connections, Brett Rutherford established an informal H.P. Lovecraft Friends Group. This group meets sporadically for luncheons and field trips to graveyards, Lovecraft haunts, and other locales of spectral or literary interest. Rutherford usually runs these meetings and includes informal lectures on such topics as the origin of Gorgons, sea monsters, classic horror films of the 1930s and 1940s, Goethe's Faust, Lizzie Borden, and Poe- and Lovecraft-related topics. Sixteen issues of a tabloid-sized newsletter, titled The Cthulhu Prayer Society Newsletter, have been produced in print and on-line. Rutherford also runs a Yahoo discussion group called "Lovecraft In Providence," which encourages worldwide dissemination of these materials. Some people take delight in these things, although one librarian looked at the newsletter and snapped, "You people are nuts!"

Night Gaunts Brett Rutherford's play, Night Gaunts, was written to celebrate the 50th Anniversary of the death of America's greatest horror writer, who spent almost his entire life in Providence. Two staged readings in 1987 and 1990 featured actor Carl Johnson as H.P. Lovecraft and played to sold-out houses. The script was published by The Poet's Press in 1988, and in a new, revised edition in 2005. The play includes two vivid female characters — Lovecraft's mother, who gets a great mad scene, and Lovecraft's New York wife, Sonia Greene, who enacts a kind of "Horror Honeymooners" with the romantically inept author. This play was adapted by Hal Hamilton into a radio drama, broadcast in Boston in October 2004. A German theatre company, Expressis Vernis, produced the play in Heidelberg in 2006.

Never Far From A Library Libraries are central to Brett Rutherford's existence. He grew up in places where they were minimal if not nonexistent. In recent years, he has donated almost all of his personal collections to libraries where they will be preserved and made accessible to the public. He gave more than 350 specimens of printing by the Roycrofters to The Providence Athenaeum, as well as his collection of 4,000 classical CDs. He has donated a collection of wood engravings by artist John DePol to the Providence Public Library's Daniel Berkeley Updike Collection, along with a number of books on printing history. Complete sets of the editions published by The Poet's Press have been donated to the Harris Collection at the John Hay Library at Brown University, and to Poets House in New York City. Rutherford chairs the Philbrick Poetry Prize Committee for the Providence Athenaeum..

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